Krudi
Krudi is a raw cake company that sells vegan, raw cakes with natural ingredients. Its branding uses the cocoa pod as its symbol, as this is one of the main ingredients used in the cakes. The colour palette brings tones of green and orange, connecting the brand with nature. The elegant serif font is combined with a sans serif one for body text. Secondary logos and crests were also explored to complete the brand.
For packaging and business cards, the idea was to keep it minimal elegant, using craft paper to give a more handcrafted, down to Earth feel. The website follows the same line, using brand elements to add character to the layout.